Raygun Energy drinks give you the electrifying boost you need to start the day.
PROJECT SCOPE: Packaging, Trademark Development, Art Direction, Brand Identity, Copywriting
TOOLS USED: Illustrator, Photoshop, InDesign
COMPLETED AS A SOLO PROJECT
The goal of this project was to create a beverage can design and brand identity for an energy drink that captures the essence of the brand and looks just as good as it tastes. The design captures the very essence of energy with a futuristic and spacey feel. The background is made up of pluses and minuses like positive and negative charges, that also emulate the stars in a galaxy. The proposed brandmark is a custom geometric typeface with the letter “N” as a lightning bolt. Onliness statement: Raygun Energy is the only energy drink company that makes energy products that provide an electrifying all-day-long boost, with no crash later on.
RECOGNITION:
SILVER, Packaging—Graphis New Talent 2022, International
SILVER, Packaging—Graphis New Talent 2022, International
